Following on from our recent CMO roundtable in New York, The Legal 500 and Bernero & Press held a follow up discussion in England in July. We discussed some of the issues that came up in New York at our secret location in central London, and much more besides,...
Why Law Firms Need Client Journey Mapping I was recently reading a book on the history of physics when the author made a statement that I thought applied perfectly to law firms today: It seems that the greatest scientific advancements come not when our experiments...
As I wrote in a LinkedIn blog post entitled “Law Firm Partners: Stop being arrogant and realise the talent within”, one of the issues facing law firms is a failure to empower their marketing and business development teams, or at the very least to recognise that they...
Much has been written recently about the need for law firms to integrate laterals more effectively. One need only search “law firm lateral integration” to find myriad resources providing tips for more successful integration, often accompanied by the cautionary tales...