Chief Marketing Officer: The Law Firm Change Agent (Part Two)
Following on from our recent CMO roundtable in New York, The Legal 500 and Bernero & Press held a follow up discussion in England in July. We discussed some of the issues that came up in New York at our secret location in central London, and much more besides,...
That’s Great, But Let’s Talk About the Client (Perspective)
Why Law Firms Need Client Journey Mapping I was recently reading a book on the history of physics when the author made a statement that I thought applied perfectly to law firms today: It seems that the greatest scientific advancements come not when our experiments...
Chief Marketing Officer: The Law Firm Change Agent
As I wrote in a LinkedIn blog post entitled “Law Firm Partners: Stop being arrogant and realise the talent within”, one of the issues facing law firms is a failure to empower their marketing and business development teams, or at the very least to recognise that they...