Michelle Murray, Author at PP&C CONSULTING

The Critical Process Factor in Implementing Marketing Technology

When I joined the legal marketing industry, I would often hear law firm marketing leaders lament that their client relationship management system (“CRM”) was nothing more than a holiday card mailing list, while some whispered in defeat about the number of dead people...

Marketing in the New Normal: It’s Still All About the Client

by Michelle Murray | Client Satisfaction

Over the past two months, the world as we knew it has changed dramatically. But two things haven’t; successful marketing and business development is focused on relationship building and earning the role of trusted advisor to your clients. It’s human nature to prefer...

The Critical Process Factor in Implementing Marketing Technology

Marketing in the New Normal: It’s Still All About the Client

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