Over the past two months, the world as we knew it has changed dramatically. But two things haven’t; successful marketing and business development is focused on relationship building and earning the role of trusted advisor to your clients. It’s human nature to prefer...
Don’t worry too much about Revenue per Robot (RPR). Here are the Ten Important Statistics to watch It’s review and prediction season in the law firm world, as various commentators and consultants issue their annual thunderclaps. I’ve long admired this work, both for...
Why Law Firms Need Client Journey Mapping I was recently reading a book on the history of physics when the author made a statement that I thought applied perfectly to law firms today: It seems that the greatest scientific advancements come not when our experiments...
Recommending that law firms seek client feedback has become so commonplace and widespread in the industry that the advice is almost clichéd. That being said, it continues to surprise me that many law firms do not take advantage of the opportunity to seek...
Cross-selling, executed poorly, sends the wrong message to clients. At the annual Legal Marketing Association conference in Austin, a vendor conducted a survey that asked attendees what their “highest-priority growth initiatives” were for this year. The leading answer...