Digital Marketing Trends for Law Firms

Good2BSocial’s Guy Alvarez, one of the early advocates of digital media as a marketing tool for law firms, joins PP&C’s Michelle Murray and Tom Mariam for a wide-ranging discussion of trends in digital marketing for law firms in this edition of Solutions...

Account-based Marketing for Law Firms

More and more law firms are taking an account-based approached to marketing: expanding their business by expanding the scope of their work for existing clients. PP&C’s Michelle Murray and Good2BSocial CEO Guy Alvarez discuss, in this edition of Solutions...

The Client Experience

What is the best way for law firms to differentiate themselves? Start with the client experience. PP&C’s Michelle Murray shares with Tom Mariam what law firms can do to make their clients comfortable and satisfied from start to finish and want to come back for...

Client Feedback

PP&C’s Yolanda Cartusciello discusses the importance of client feedback, and what clients are saying, with the man who talks to law firm clients more than anyone: David Burgess, publishing director at Legal 500. Find out why “the journey is as important as the...

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