INSIGHTS

Sex, AI, and the Business of Law

Sex, AI, and the Business of Law

By Aric Press Much of my reading lately has focused on two subjects: the #MeToo movement’s righteous war on sexual assault and harassment and, separately, the advent of artificial intelligence’s impact on the law. What seemed like parallel tracks intersected, at least...

A Fresh Look at Value Pricing

A Fresh Look at Value Pricing

In law firm land, value pricing has achieved buzzword status, meaning that everyone uses the phrase with abandon and supreme confidence. (Actual adoption, of course, is another story.) But suspend disbelief for a moment: How might a legal market run on value pricing...

The Key to a Successful Law Firm: Unleashing the Will to Act

The Key to a Successful Law Firm: Unleashing the Will to Act

Every law firm I have advised has really smart lawyers with great ideas about improving the business and moving their firms to the next level of profitability and performance. Discussions with firm leaders reveal no shortage of creative ideas and sound business...

Bring Out the Benchmarks

Bring Out the Benchmarks

Don’t worry too much about Revenue per Robot (RPR). Here are the Ten Important Statistics to watch It’s review and prediction season in the law firm world, as various commentators and consultants issue their annual thunderclaps. I’ve long admired this work, both for...

The Search for New Opportunities in the Legal Market

The Search for New Opportunities in the Legal Market

Why ‘Blue Ocean’ strategy may work for law firms We all know the Conventional Wisdom about the legal market: It’s never been more competitive! And we’ve all heard the obvious solutions: Try harder! Take market share! Merge with a thousand lawyers you don’t know! Roch...

Chief Marketing Officer: The Law Firm Change Agent (Part Two)

Chief Marketing Officer: The Law Firm Change Agent (Part Two)

Following on from our recent CMO roundtable in New York, The Legal 500 and Bernero & Press held a follow up discussion in England in July. We discussed some of the issues that came up in New York at our secret location in central London, and much more besides,...

That’s Great, But Let’s Talk About the Client (Perspective)

That’s Great, But Let’s Talk About the Client (Perspective)

Why Law Firms Need Client Journey Mapping I was recently reading a book on the history of physics when the author made a statement that I thought applied perfectly to law firms today: It seems that the greatest scientific advancements come not when our experiments...

Chief Marketing Officer: The Law Firm Change Agent

Chief Marketing Officer: The Law Firm Change Agent

As I wrote in a LinkedIn blog post entitled “Law Firm Partners: Stop being arrogant and realise the talent within”, one of the issues facing law firms is a failure to empower their marketing and business development teams, or at the very least to recognise that they...

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