INSIGHTS
The Critical Process Factor in Implementing Marketing Technology
When I joined the legal marketing industry, I would often hear law firm marketing leaders lament that their client relationship management system (“CRM”) was nothing more than a holiday card mailing list, while some whispered in defeat about the number of dead people...
PP&C Consulting Further Enhances Solutions Delivered Team by Adding Jeffrey Miller as Affiliated Consultant
August 27, 2020 – PP&C Consulting has expanded the breadth and depth of its offerings to clients by adding Jeffrey Miller and his extensive business and finance experience in the legal industry. Mr. Miller will join PP&C’s Solutions Delivered initiative, an...
PP&C Consulting and Fireman & Company Announce Launch of Strategic Alliance
August 19, 2020 – PP&C Consulting, trusted advisors to the legal profession, and Fireman & Company, the legal industry’s knowledge management leaders, are pleased to announce the launch of our strategic alliance offering law firms a multidisciplinary...
PP&C Consulting Deepens Solutions Delivered Team by Adding Tom Mariam as Senior Consultant
July 13, 2020 – PP&C Consulting has announced the addition of accomplished legal marketing industry veteran Tom Mariam, to its team of senior consultants. Mr. Mariam comes to PP&C from Jones Day, where he headed the firm’s Communications department. Mr. Mariam...
PP&C Consulting Launches Solutions Delivered to Help Firms Successfully Navigate the New Normal
Solutions Delivered is powered by the PP&C REV Team, led by four professionals who are experienced in managing change and have a clear sense of how to appeal to clients and quickly enhance a firm’s competitive position.
Marketing in the New Normal: It’s Still All About the Client
Over the past two months, the world as we knew it has changed dramatically. But two things haven’t; successful marketing and business development is focused on relationship building and earning the role of trusted advisor to your clients. It’s human nature to prefer...
Sex, AI, and the Business of Law
Much of my reading lately has focused on two subjects: the #MeToo movement’s righteous war on sexual assault and harassment and, separately, the advent of artificial intelligence’s impact on the law. What seemed like parallel tracks intersected, at least for me, last...
Four Actions for 2018: If you don’t feel a sense of urgency, you’re not paying attention
After I finished wrapping presents and baking my annual cheesecake, I spent part of the holidays reading through the generally excellent end-of-the-year reports on the state of Big Law. Here’s some of what I learned: Citibank expects another year of modest revenue...
Seven Steps for Planning and Delivering a Successful Annual Partners Meeting With Lasting Impact
For most law firms, the annual partners meeting (or retreat) is a time for law firm partners to socialize, take stock, benchmark against peers, celebrate successes, and set goals.
A Fresh Look at Value Pricing
In law firm land, value pricing has achieved buzzword status, meaning that everyone uses the phrase with abandon and supreme confidence. (Actual adoption, of course, is another story.) But suspend disbelief for a moment: How might a legal market run on value pricing...
LMA CMO Client Journey
LMA CMO Client Journey Slides including Table Plotting
The Key to a Successful Law Firm: Unleashing the Will to Act
Every law firm I have advised has really smart lawyers with great ideas about improving the business and moving their firms to the next level of profitability and performance. Discussions with firm leaders reveal no shortage of creative ideas and sound business...