Solutions Delivered, the podcast of PP&C Consulting, gets into the holiday spirit by presenting “The Holiday Turkey Approach to Campaign Marketing” with senior consultants Tom Mariam and Michelle Murray.

Preparing a marketing campaign is similar to preparing a turkey for Thanksgiving, Christmas, or any other occasion: you put a lot of work into it for the original meal but then reap the benefits by serving it many different ways into the future, just as campaigns can reach targets in many different forums.

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