In our latest discussion on law firm branding, this edition of Solutions Delivered, the PP&C Consulting podcast, looks at the Power of Brand Symbols. PP&C’s Yolanda Cartusciello talks with special guest Ian Stephens, the founder and CEO of Principia Consultants, about the ubiquity of brand symbols.

They cover such key concerns as what a brand symbol is, what makes a good brand symbol and how can it stand out, especially in an industry where differentiation is not obvious, including a lesson from Apple.

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