PREVIOUS INSIGHTS

Hindsight is 2021

At the midpoint of the year, PP&C’s Yolanda Cartusciello, Michelle Murray and Tom Mariam use their 2021 vision to look back at how the legal industry has fared. Which expectations came true? What trends surfaced? What surprises did law firms encounter in the first...

The Power of Brand Symbols

In our latest discussion on law firm branding, this edition of Solutions Delivered, the PP&C Consulting podcast, looks at the Power of Brand Symbols. PP&C’s Yolanda Cartusciello talks with special guest Ian Stephens, the founder and CEO of Principia...

The Am Law 100

The highly anticipated Am Law 100 has just been released – with surprising results. American Lawyer editor-in-chief Gina Passarella and executive editor Ben Seal join PP&C’s Tom Mariam in this edition of Solutions Delivered, the PP&C Consulting podcast, for a...

Breaking Through the Noise with Content

Many law firms responded to the pandemic last year by producing swarms of content. But quantity is not nearly as critical as the quality of the content. In this edition of Solutions Delivered, the PP&C Consulting podcast, PP&C’s Yolanda Cartusciello and Tom...

Mental Health in the Legal Industry

Mental Health has become an increasing concern within the legal industry – even more so during the pandemic. In this edition of Solutions Delivered, the PP&C Consulting podcast, PP&C’s Yolanda Cartusciello and Tom Mariam talk with special guest and veteran law...

Designing a Visual Brand for Law Firms

How a law firm literally looks goes a long way towards how it is perceived. Visual design is a critical part of a law firm’s brand. In this edition of Solutions Delivered, the PP&C Consulting podcast, PP&C senior consultants Tom Mariam and Michelle Murray talk...

Branding a Law Firm Brand

Branding is how law firms distinguish themselves from one another. But branding is more than a catchy slogan or an image. In this edition of Solutions Delivered, the PP&C Consulting podcast, PP&C senior consultants Tom Mariam and Michelle Murray discuss the...

Digital Marketing Trends for Law Firms

Good2BSocial’s Guy Alvarez, one of the early advocates of digital media as a marketing tool for law firms, joins PP&C’s Michelle Murray and Tom Mariam for a wide-ranging discussion of trends in digital marketing for law firms in this edition of Solutions...

Account-based Marketing for Law Firms

More and more law firms are taking an account-based approached to marketing: expanding their business by expanding the scope of their work for existing clients. PP&C’s Michelle Murray and Good2BSocial CEO Guy Alvarez discuss, in this edition of Solutions...

Financial Implications for Law Firms in Year 2 of the Pandemic

Law firms are entering the second year of the pandemic trying to determine costs and revenue with foresight for Year 2 based largely on hindsight from Year 1. PP&C’s Yolanda Cartusciello and Jeff Miller discuss, in this edition of Solutions Delivered, the podcast...

Challenges for Managing Directors in Year 2 of the Pandemic

Most law firms survived - and many even thrived - during Year 1 of the Pandemic. But what challenges will law firm executive directors have to confront as we move into Year 2? PP&C’s Yolanda Cartusciello discusses what law firms will be facing in 2021 with Scott...

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