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Marketing in the New Normal: It’s Still All About the Client

Marketing in the New Normal: It’s Still All About the Client

Over the past two months, the world as we knew it has changed dramatically. But two things haven’t; successful marketing and business development is focused on relationship building and earning the role of trusted advisor to your clients.  It’s human nature to prefer...

Sex, AI, and the Business of Law

Sex, AI, and the Business of Law

Much of my reading lately has focused on two subjects: the #MeToo movement’s righteous war on sexual assault and harassment and, separately, the advent of artificial intelligence’s impact on the law. What seemed like parallel tracks intersected, at least for me, last...

A Fresh Look at Value Pricing

A Fresh Look at Value Pricing

In law firm land, value pricing has achieved buzzword status, meaning that everyone uses the phrase with abandon and supreme confidence. (Actual adoption, of course, is another story.) But suspend disbelief for a moment: How might a legal market run on value pricing...

The Key to a Successful Law Firm: Unleashing the Will to Act

The Key to a Successful Law Firm: Unleashing the Will to Act

Every law firm I have advised has really smart lawyers with great ideas about improving the business and moving their firms to the next level of profitability and performance. Discussions with firm leaders reveal no shortage of creative ideas and sound business...

Bring Out the Benchmarks

Bring Out the Benchmarks

Don’t worry too much about Revenue per Robot (RPR). Here are the Ten Important Statistics to watch It’s review and prediction season in the law firm world, as various commentators and consultants issue their annual thunderclaps. I’ve long admired this work, both for...

The Search for New Opportunities in the Legal Market

The Search for New Opportunities in the Legal Market

Why ‘Blue Ocean’ strategy may work for law firms We all know the Conventional Wisdom about the legal market: It’s never been more competitive! And we’ve all heard the obvious solutions: Try harder! Take market share! Merge with a thousand lawyers you don’t know! Roch...

Chief Marketing Officer: The Law Firm Change Agent (Part Two)

Chief Marketing Officer: The Law Firm Change Agent (Part Two)

Following on from our recent CMO roundtable in New York, The Legal 500 and Bernero & Press held a follow up discussion in England in July. We discussed some of the issues that came up in New York at our secret location in central London, and much more besides,...

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