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Learning Outcomes

This edition of Solutions Delivered, the podcast of PP&C Consulting, focuses on how law firms and their lawyers can develop business by turning client listening programs into opportunities to adjust relationships with in-house counsel. Special guest Eric Hartline,...

Reimagining BD in the New Dynamic

The premiere edition of Solutions Delivered, the podcast of PP&C Consulting, focuses on how law firms can adapt their business development efforts to succeed in the new dynamic created by the pandemic. PP&C’s Yolanda Cartusciello and Bob Robertson host a...

Marketing in the New Normal: It’s Still All About the Client

Marketing in the New Normal: It’s Still All About the Client

Over the past two months, the world as we knew it has changed dramatically. But two things haven’t; successful marketing and business development is focused on relationship building and earning the role of trusted advisor to your clients.  It’s human nature to prefer...

Sex, AI, and the Business of Law

Sex, AI, and the Business of Law

Much of my reading lately has focused on two subjects: the #MeToo movement’s righteous war on sexual assault and harassment and, separately, the advent of artificial intelligence’s impact on the law. What seemed like parallel tracks intersected, at least for me, last...

A Fresh Look at Value Pricing

A Fresh Look at Value Pricing

In law firm land, value pricing has achieved buzzword status, meaning that everyone uses the phrase with abandon and supreme confidence. (Actual adoption, of course, is another story.) But suspend disbelief for a moment: How might a legal market run on value pricing...

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