We will help you understand where you stand in the market. You have a reputation, but it may not be the one you believe you have—or the one you want. We will help you understand how your reputation developed, its strengths and weaknesses, and strategies for improvement. Most firms already attempt to describe who they are and what they do. Too often those messages are delivered in a scattershot manner that misses your business targets and serves only to add more noise in the market. Working with your business development, marketing, and communications teams, we can help you reduce the wasted effort. We will help determine how well aligned your messages are with your overall goals and what impediments, if any, restrain or distort them.