A Lifeline for Marketing and Business Development DepartmentsBernero & Press launches The Red Team, an elite service that provides marketing and communications professionals to law firms on a project basis

Bernero & Press, the law firm consulting firm, announced this week the launch of The Red Team, a service that provides high-quality, experienced marketing, communications, and business development professionals to law firms on a project basis or to fill temporary needs.

Bernero & Press started The Red Team to help law firms meet surges in demand for their marketing and business development support. The Team’s capabilities include: public relations, business development, knowledge management, pitches and proposals, thought leadership, marketing technology, and directory submissions. Two B&P partners, Wendy Bernero, the former chief strategy officer at Proskauer, and Yolanda Cartusciello, the former chief marketing officer at Debevoise and Plimpton, lead The Red Team.

“Scaling staffing to meet demand is always a challenge,” said Bernero. “We have assembled a group of several dozen accomplished marketing and client development professionals who have chosen to work on a project, rather than a full-time in-house, basis. We match their skills to the needs of each law firm. Whether we are filling a staffing gap when a senior marketer is out on leave or helping a practice or industry group leverage a new opportunity, The Red Team helps firms cost-effectively achieve their business goals.”

The Red Team’s launch comes as law firms have begun their annual efforts to complete directory submissions. “In a time of restricted budgets, we’ve watched chief marketing and chief business development officers struggle to meet the ever-increasing daily needs of their internal clients, such as directory submissions, limiting their ability to address high-impact initiatives,” said Cartusciello. “That’s where The Red Team provides a solution. The Red Team can either unburden marketing departments by handling these surges of daily work, or can help address those projects that are important but have been languishing.”

For more information on The Red Team, please contact Wendy Bernero at wendy@ppandcconsulting.com or Yolanda Cartusciello at Yolanda@ppandcconsulting.com.

Bernero & Press provides a variety of services to important law firms across the nation and around the world. Our services include: planning and strategy, marketing and communications, client feedback, business development training, and partner compensation and pricing programs. For more information please go to www.berneropress.com

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