There are three groups in a firm who can benefit from BD training: lawyers, marketers, and administrative assistants. We have experience tailoring programs for each audience.
- Speaking to lawyers about business development is not nearly as effective as making them practice skills that may not come naturally. Therefore, every training and coaching session we run is built around a practice exercise. We work with you to develop case studies specific to your firm, and we ask each lawyer to participate in the exercises. We have provided business development training and coaching on networking, profile enhancement, managing client interactions, and effective pitching to hundreds of lawyers at all levels. If you prefer, we can develop a program that is delivered by your usual trainer or coach.
- The reality is that outside training and coaching can be very helpful, but cannot replace good internal daily marketing guidance on pitches and business development. We’ve developed “train the trainer” sessions for marketers so that they can effectively prep lawyers for pitches and run rehearsals without the help of an outside trainer.
- We know from experience that an excellent administrative assistant can increase a lawyer’s efficiency and productivity. We’ve developed marketing support training for administrative assistants on pitch, networking, and profile-building support. We can customize the training to incorporate your firm’s approach. We also make certain that assistants feel, rightly, invested in their lawyer’s business development success, by providing a context for the business development work that they are asked to undertake.