Branding is how law firms distinguish themselves from one another. But branding is more than a catchy slogan or an image. In this edition of Solutions Delivered, the PP&C Consulting podcast, PP&C senior consultants Tom Mariam and Michelle Murray discuss the substance of what is a law firm brand.

They will talk about building a brand, maintaining it and, most significantly, using it to grow the business. Find out why some law firms succeed in branding themselves and why so many others come across as generic.

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