This edition of Solutions Delivered, the podcast of PP&C Consulting, looks at the increasing appetite law firms have developed for outsourcing many business functions, including marketing and business development. PP&C’s Bob Robertson discusses this evolving trend with Mike Raposa of RR Donnelly.
How has the pandemic changed attitudes at law firms for outsourcing key activities, including BD? What are the cost factors to determine whether to keep marketing in-house or outsource it? How do you manage it?