In law firm land, value pricing has achieved buzzword status, meaning that everyone uses the phrase with abandon and supreme confidence. (Actual adoption, of course, is another story.) But suspend disbelief for a moment: How might a legal market run on value pricing...
I knew better and that only makes this worse. Recently, I needed a lawyer to review an agreement. There was some vague language that made me anxious. So I called an old friend who recommended one of the partners at his big firm. The partner gave me good advice,...