INSIGHTS

The Search for New Opportunities in the Legal Market

The Search for New Opportunities in the Legal Market

Why ‘Blue Ocean’ strategy may work for law firms We all know the Conventional Wisdom about the legal market: It’s never been more competitive! And we’ve all heard the obvious solutions: Try harder! Take market share! Merge with a thousand lawyers you don’t know! Roch...

Are you selling, or helping?

Are you selling, or helping?

Cross-selling, executed poorly, sends the wrong message to clients. At the annual Legal Marketing Association conference in Austin, a vendor conducted a survey that asked attendees what their “highest-priority growth initiatives” were for this year. The leading answer...

It’s Never Too Early to Think About Goodbye

It’s Never Too Early to Think About Goodbye

Most lawyers will leave their firms. What do you want them to say after they’re gone? With the litigation market soft and the deal market at least momentarily out of breath, there may be more lawyers finding themselves leaving their firms sooner than they had planned....

Laterals As Immigrants

Laterals As Immigrants

Much has been written recently about the need for law firms to integrate laterals more effectively. One need only search “law firm lateral integration” to find myriad resources providing tips for more successful integration, often accompanied by the cautionary tales...

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